At B-Loony Ltd, safety is never an afterthought – it’s built into every product we manufacture.

That’s why many of our most popular promotional items – including printed balloons, handwaving flags, and novelty paper masks – are tested to and conform with the relevant parts of the EN71 Toy Safety Directive.

This European standard sets strict requirements for products that could be considered toys or handled by children. Our compliance with EN71 ensures your promotional items aren’t just fun and eye-catching – they’re also safe, responsibly made, and suitable for family-friendly environments.

What is EN71?

EN71 is the European standard that defines safety requirements for toys. It is divided into several parts, covering everything from mechanical and physical properties (Part 1), to flammability (Part 2), and chemical composition, including heavy metals and allergenic substances (Part 3).

Any item that might be treated as a toy – even promotional products not intended specifically for play – can fall under this directive. That’s why we take the extra step to test our products wherever appropriate, ensuring full peace of mind for our customers.

Tested & Trusted Products

We routinely test and certify the following items to EN71 standards:

  • Printed Balloons: Our natural rubber balloons meet the strict criteria for toy safety, offering a vibrant and safe way to promote your brand at events, in-store, or on the high street.

  • Handwaving Flags: Popular at parades, sporting events and national celebrations, our paper flags are tested to ensure they’re safe for children and suitable for large-scale public use.

  • Paper Masks: Designed for interactive promotions and giveaways, our novelty masks meet the mechanical and chemical safety requirements of EN71.

Each product line undergoes independent third-party testing, with documentation available upon request.

Why It Matters

When you choose B-Loony, you’re not only choosing UK-made promotional items that look fantastic – you’re also selecting products that are held to the highest possible safety standards.

This attention to safety:

  • Protects your brand reputation

  • Supports responsible marketing to families and children

  • Differentiates your promotions from competitors who may not apply the same level of scrutiny

Ask for Certification

We believe in transparency. If you need evidence of EN71 compliance for any of our products, just let us know – we’re happy to supply our declarations of conformance for your records or compliance needs.

Trust B-Loony – Where Promotional Products Meet Proven Safety Standards

With decades of experience supplying the UK’s biggest brands, retailers and event organisers, B-Loony sets the standard for promotional safety. By investing in rigorous EN71 testing, we give our customers complete confidence in the products they’re buying – and the peace of mind to use them in any setting.

Ready to discuss your next project?
Contact us to speak with our team or request documentation.